It takes us roughly 5 working days to get things set up for you and then we start running your ads. Results – in the form of booked appointments – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in. 

From there, we refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 3 – 4 weeks. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout. You need to be able to handle the increased appointments and orders before we begin your ad campaign.

All platforms are not created equal. Google Ads are very popular and therefore extremely competitive which creates high prices that kills margins. TikTok is too complicated to do with 80% of roofing companies to ensure success.

We know this from experience.

But when it comes to finding exclusive leads for roofing companies we know exactly what works – and that’s Meta Ads (Facebook & Instagram). 

In terms of quality of lead and cost Facebook has been our undisputed champion for appointment generation since 2017. 

And because we only use Facebook and we only work with roofers… we’ve developed a lead generation expertise that is unbeatable.

Because using Facebook's powerful audience tools we can pinpoint audiences in super-fine detail. 

Facebook makes this possible – if you really know how to use it. And being expert Facebook advertisers means we have helped hundreds of roofing company owners add millions of dollars each to their annual revenues - across 3 continents. 

Until some other platform comes along that can outdo Facebook we’re going to stick with it. It works!

Sometimes. We're looking to change businesses, lives and make a real impact with families and communities. Talking to a client who has come in with 3-4 projects a month who we have helped get to 10-12 even 15, allowing him to cross that $1 million mark.. that's special. But it has to be a great fit on both ends!

Also..

We earn when you earn. Our success is based on your success. In the past, the new flow of customers has overwhelmed smaller companies and they’ve had to switch off their campaigns while they try to handle the new workflow. Which means they stop using our services until they work out how to run their own business.

We need companies who can handle the increase in business and keep the revenues flowing.

Larger businesses – those that have exceeded the $1 million mark – have already worked out how to handle larger volumes of work. Their processes are more robust. They have good people in place. 

For them, handling a fairly sudden uplift in business is a matter of expanding what they already do – rather than having to learn it all from scratch. 

No matter where you operate the business is all there. We want to work with clients who can handle it. 

Smaller roofing companies with only a few years of experience usually find it difficult to keep up with the requirements that are in place to ensure success - there is a learning curve. And not everybody has what it takes when it comes to doing the necessary work.. even if comes with a 100% probability of success.

We’ve seen it before. 

They become overwhelmed. And so they have to switch off their ad campaign, regroup and try to work out how to handle this new situation. The new projects.

Which means our services are no longer required for a while – which isn’t good business for us.

Whereas bigger $1 – $10 million companies have already got things in order. 

Even if the new flow of leads is initially tough to handle, they’ll quickly adapt because they’ve already worked out their best processes, they already have good people in place… They simply need to upscale what they already do. 

Big companies don’t have to learn how to be bigger – they just have to expand their current set-up.

We earn our money when our efforts are earning you your money. 

Small companies switching everything off because they’re overwhelmed doesn’t help our bottom line. Our growth is tightly bound to yours so as new business comes in… we want to be sure you can handle it. 

That won’t happen. 

Before we take on a new client we make sure they’re right for us. In other words we first qualify them (just like we qualify new clients for you).

Part of that qualification is: do we already have a client in the area you operate in?

We routinely refuse to take on clients because their business competes with an existing client’s business. 

So rest assured: if you are our client then we will not take on a new client in your area of operation.